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EL/WLA Marketing Seminar

Description:

London, UK
Wednesday, February 7 – Friday, February 9, 2018

THE BIGGEST TREND IN MARKETING IS SMALL!

Lotteries need to also “think SMALL!” The logic behind “Thinking SMALL” is based on the world we now live in. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty.

With the help of inspiring keynote speakers from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing. Join our experts to unlock the untapped opportunity within your marketing plan and learn how to reach key growth segments of consumers and new rising market’s trends.

How to create personalisation in a mass market? How will retailers cater to people wanting individual needs met? How to create trust in a market where consumers have little loyalty? How will media change to reach every person the way they want to be reached?

Top-class keynote speakers

    Jon Duschinsky is a world leading social innovator and recently voted the world’s second most influential communicator in social innovation (second only to Bill Clinton)
    Alan O’Neill, international business consultant with over 30 years of front line board level experience in supporting brands across the spectrum of industry… in Financial Services, FMCG, Hospitality, Industrial, IT, Motor, Retail, Telcos, Tourism, Travel and others.
    Huib Van Bockel is the former head of Marketing at Red Bull, and now founder of Tenzing, the 100% natural energising drink.

More infowww.european-lotteries.org…